Thursday, September 24, 2009
SETTING ALL-EMPOWERING PERSONAL GOALS!
by Sherie Smith
The Fundraising Designer
3 Hours To Fundraising Success Group
The Fundraising Designer
3 Hours To Fundraising Success Group
More importantly, Fundraising Success is different in different groups. Goal Setting helps to define the financial target YOUR GROUP considers to THEIR FUNDRAISING SUCCESS LEVEL! It helps your membership see the finish line. Just like in a marathon, the runner may keep going for those last 500' because the finish line is in sight and within reach!
SO NOW LET'S SET THOSE PERSONAL GOALS!
In a previous post we discussed setting the Group Goal but now let's get more personal. Each member should set a Personal Goal, one that could be defined by the number of Units Sold or Tickets Sold or Winning A Prize. I always love to do the math on a project and working it backwards can REAP HUGE REWARDS! 'To qualify for the prize I want, I will have to sell an average of 3 units per day', as an example.
It should be a goal that pushes the individual member to do a little better than last year, if this is a repeat fundraiser. But it should also be be attainable with some good effort. Individual members get discouraged if they sell and sell but still can't seem to reach their personal goal. Reaching a personal goal is one of the best vitamin pills out there! Your energy level reaches an all-time high! Your confidence soars! Your feeling of accomplishment becomes contagious, then that member cheers on others to reach their goals too.
Offer assistance to individual members having trouble picking an appropriate goal that equates to 'Fundraising Success' for them. Help them see what they have done historically by checking the records from the previous years. Be sure each member also has a record of their previous customers, phone numbers and what was purchased last time. THAT IS WHERE THEY BEGIN THEIR SALES FOR THIS YEAR! That way they are always building on the sales from the previous year.
Teamwork is the charm! When everyone works together great and mighty things can be accomplished. Each club member begins with their past year's sales records and immediately contacts those previous customers. It is critical to contact previous customers RIGHT AWAY! If you put off calling until the last few days of the sales period, they may have already purchased from someone else. Don't expect a previous customer to wait for your call. Life doesn't work that way! Do not lose out because of your procrastination.
After making each sale, have members ask each customer, 'We're trying so hard to reach our goal for this year. Is there a friend or family member you might refer me to?' You would be surprised how many people will give you several personal referrals.
So remember, ALWAYS CALL PREVIOUS CUSTOMERS FIRST, and you'll be way ahead right from the start! When everyone works together toward realistic and achievable targets, both group-wise and personally, fundraising success is a far greater possibility!
Wishing you Ultimate Fundraising Success!
Sherie Smith, Editor
The Fundraising Designer
email: fundraisingdesigner@gmail.com
Twitter: Twitter.com/fundraisingdsnr
About Sherie Smith:
Sherie Smith shares insider secrets to achieve Ultimate Fundraising Success in her free 5-Part E-Course at: http://www.3hourstofundraisingsuccess.com She also has published a step-by-step copycat manual of the popular '$4,500in3hours' project, entitled, '3 Hours to Fundraising Success'.
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Posted by Sherie Smith at 4:57 PM
Labels: Fundraising Success Goal Setting Salesmanship Marathon Teamwork Fundraiser Tips